{"id":2637,"date":"2024-06-26T12:37:01","date_gmt":"2024-06-26T12:37:01","guid":{"rendered":"https:\/\/veact.com\/success-story\/redonner-vie-aux-clients-inactifs-strategies-de-reactivation\/"},"modified":"2025-04-11T10:10:44","modified_gmt":"2025-04-11T10:10:44","slug":"oems-nscs","status":"publish","type":"success-story","link":"https:\/\/veact.com\/fr\/success-story\/oems-nscs\/","title":{"rendered":"Redonner vie aux clients inactifs: Strat\u00e9gies de r\u00e9activation"},"content":{"rendered":"<!--Start Big Stage -->\n\t\t<section class=\"snk-stage snk-stage_medium snk-bg_4\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"snk-stage-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Renforcer la fid\u00e9lisation: Comment redonner vie aux clients inactifs<\/h1>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Veact et un \u00e9quipementier europ\u00e9en de renom ont d\u00e9velopp\u00e9 conjointement une strat\u00e9gie marketing innovante afin d&#8217;am\u00e9liorer le service apr\u00e8s-vente et le chiffre d&#8217;affaires, et de reconqu\u00e9rir des parts de march\u00e9.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/veact.com\/fr\/prendre-un-rdv\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t<span>Parlons-en<\/span>\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"m13.846 17.654-1.054-1.085 3.82-3.819H4.5v-1.5h12.112l-3.82-3.82 1.054-1.084L19.5 12l-5.654 5.654Z\"\/><\/svg>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t    <div class=\"col-12 col-md-6 snk-stage-mediaCol\">\n        <div class=\"snk-stage-image\">\n            <img decoding=\"async\" width=\"1464\" height=\"1676\" src=\"https:\/\/veact.com\/wp-content\/uploads\/2024\/07\/oem_red-automatic-lights_stage_header_1464x1676px.jpg\" class=\"no-lazy\" alt=\"Rote Autolichter\" loading=\"eager\" fetchpriority=\"high\" title=\"OEM_red-automatic-lights_stage_header_1464x1676px.jpg\" aria-label=\"\" \/>        <\/div>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n<!--End Big Stage -->\n\n\n\n\t<section class=\"snk-section js-kpi-container snk-kpi snk-bg_1\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row snk-kpi-counter js-kpi-row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-4\">\n\t\t\t\t\t\t\t\t<div class=\"snk-kpi-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-kpi-number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"nr\" data-number=\"72\">72<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"suffix\">x<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"snk-kpi-description\">ROI<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-4\">\n\t\t\t\t\t\t\t\t<div class=\"snk-kpi-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-kpi-number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"nr\" data-number=\"32\">32<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"suffix\">%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"snk-kpi-description\">taux de r\u00e9ponse total de la campagne<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-4\">\n\t\t\t\t\t\t\t\t<div class=\"snk-kpi-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-kpi-number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"nr\" data-number=\"33\">33<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"suffix\">%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"snk-kpi-description\">taux de r\u00e9ponse plus \u00e9lev\u00e9<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n<!--Start Image\/Video Element -->\n\n<section class=\"snk-textMedia snk-textMedia_left snk-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row snk-textMedia-inner\">\n\n\t\t\t<div class=\"col-12 col-md-5 offset-md-1\">\n\t\t\t\t<div class=\"snk-textMedia-text\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2>Maintenir le niveau des prix dans un contexte de concurrence de plus en plus f\u00e9roce<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p> Ces strat\u00e9gies de prix bas minent la tol\u00e9rance des automobilistes \u00e0 l&#8217;\u00e9gard des prix, ce qui les am\u00e8ne \u00e0 pr\u00e9f\u00e9rer l&#8217;option la moins ch\u00e8re au d\u00e9triment de la qualit\u00e9 et du service. Plus le v\u00e9hicule est ancien, moins les clients sont fid\u00e8les aux concessionnaires franchis\u00e9s.L&#8217;importance \u00e9conomique du secteur de l&#8217;apr\u00e8s-vente pour les fabricants d&#8217;\u00e9quipement d&#8217;origine (OEM) n&#8217;a cess\u00e9 de cro\u00eetre. Cela signifie que les attentes en mati\u00e8re de programmes professionnels de marketing apr\u00e8s-vente augmentent \u00e9galement. Soumis \u00e0 une pression concurrentielle croissante, un constructeur automobile europ\u00e9en de renom a cherch\u00e9 des moyens de se d\u00e9marquer des ateliers d&#8217;entretien ind\u00e9pendants et des fournisseurs en ligne qui tentent de gagner des parts de march\u00e9 par des tactiques agressives de prix bas.    <\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 snk-textMedia-media\">\n\t\t\t\t<div class=\"snk-media snk-media_image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Glasfassade eines Hochhauses mit Fahrzeugen in jeder Etage\" width=\"1240\" height=\"1548\" data-src=\"https:\/\/veact.com\/wp-content\/uploads\/2024\/07\/autohaus-zukunft-glasstruktur_objective_text-media_1240x1548px.jpg\" class=\"attachment-727 size-727 lazyload\" alt=\"Glasfassade eines Hochhauses mit Fahrzeugen in jeder Etage\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1240px; --smush-placeholder-aspect-ratio: 1240\/1548;\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<!-- End Image\/Video Element -->\n\n\n\n\t<section class=\"snk-section snk-bg_1\">\n\t\t<div class=\"container container-sm\">\n\t\t\t<div class=\"snk-textBlock\">\n\n\t\t\t\t\t\t\t\t<h2>Notre solution: Veact Customer Hub<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>Notre plateforme de donn\u00e9es sur les clients du secteur automobile est au c\u0153ur de notre plateforme de marketing automobile. Elle permet d&#8217;enrichir et de conserver les donn\u00e9es sur les clients, de cr\u00e9er des profils de clients pr\u00e9cis \u00e0 360\u00b0 et d&#8217;identifier des opportunit\u00e9s de revenus suppl\u00e9mentaires, tout en garantissant les normes les plus \u00e9lev\u00e9es en mati\u00e8re de confidentialit\u00e9 et de s\u00e9curit\u00e9 des donn\u00e9es.<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n<!--Start Image\/Video Element -->\n\n<section class=\"snk-textMedia snk-textMedia_right snk-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row snk-textMedia-inner\">\n\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<div class=\"snk-textMedia-text\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2>Quand la technologie favorise l&#8217;excellence<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>L&#8217;OEM et Veact ont d\u00e9velopp\u00e9 une approche intelligente, bas\u00e9e sur les donn\u00e9es, pour rationaliser les efforts de marketing apr\u00e8s-vente. Cette nouvelle m\u00e9thode regroupe toutes les activit\u00e9s de marketing apr\u00e8s-vente, de l&#8217;analyse au rapport de performance, afin de rendre vos campagnes plus efficaces.  Voici comment cela fonctionne: <\/p>\n<ul>\n<li>Collecte des donn\u00e9es: Veact rassemble toutes les informations provenant des syst\u00e8mes des concessionnaires (par exemple, DMS) et des \u00e9quipementiers (par exemple, les donn\u00e9es des voitures connect\u00e9es) dans le Veact Customer Hub.<\/li>\n<li>Traitement des donn\u00e9es: Les donn\u00e9es des clients sont automatiquement nettoy\u00e9es, enrichies et segment\u00e9es. Ces donn\u00e9es affin\u00e9es constituent la base de toutes les campagnes de marketing apr\u00e8s-vente. <\/li>\n<li>Ex\u00e9cution de la campagne: En utilisant les donn\u00e9es segment\u00e9es, Veact identifie les opportunit\u00e9s de revenus et de services et sugg\u00e8re des initiatives apr\u00e8s-vente appropri\u00e9es. Une fois approuv\u00e9es par l&#8217;\u00e9quipementier et le concessionnaire, Veact ex\u00e9cute automatiquement ces campagnes. Veact s&#8217;assure \u00e9galement que les clients qui ont d\u00e9j\u00e0 r\u00e9pondu et pris rendez-vous sont exclus des autres points de contact.  <\/li>\n<\/ul>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 snk-textMedia-media\">\n\t\t\t\t<div class=\"snk-media snk-media_image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Drei Werkstattmitarbeiter stehen gemeinsam vor einem Bildschirm und analysieren Fahrzeugdaten\" width=\"1240\" height=\"1548\" data-src=\"https:\/\/veact.com\/wp-content\/uploads\/2024\/07\/kfz-haendler-teambesprechung-service_solution_text-media_1240x1548px.jpg\" class=\"attachment-727 size-727 lazyload\" alt=\"Drei Werkstattmitarbeiter stehen gemeinsam vor einem Bildschirm und analysieren Fahrzeugdaten\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1240px; --smush-placeholder-aspect-ratio: 1240\/1548;\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<!-- End Image\/Video Element -->\n\n\n\n\t<section class=\"snk-section snk-section_noBtm snk-section_center\">\n\t\t<div class=\"container container-sm\">\n\t\t\t<div class=\"snk-textBlock\">\n\n\t\t\t\t\t\t\t\t<h2>R\u00e9engager les clients inactifs et stimuler les ventes<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>La plateforme unique de donn\u00e9es sur les clients automobiles de Veact est la base parfaite pour un marketing apr\u00e8s-vente hautement personnalis\u00e9 avec un impact clairement mesurable sur le chiffre d&#8217;affaires.<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n\n<section class=\"snk-section\">\n\t<div class=\"container snk-cards-container\">\n\t\t<div class=\"snk-cards snk-cards_content snk-cards_three\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"snk-card\">\n\t\t\t\t\n\t\t\t\t\t\t<div class=\"snk-card-content\">\n\t\t\t\t\t\t\t<div class=\"snk-card-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"snk-card-headline\">Am\u00e9lioration spectaculaire des taux de r\u00e9ponse et des ventes<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-card-text\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"snk-text_sm\">Les campagnes d&#8217;impression saisonni\u00e8res en une seule \u00e9tape (sans appels de suivi) ont obtenu d&#8217;excellents r\u00e9sultats en termes de ventes, avec un taux de r\u00e9ponse total de 16 %, en r\u00e9activant des clients inactifs et en g\u00e9n\u00e9rant un retour sur investissement multipli\u00e9 par 72.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"snk-card\">\n\t\t\t\t\n\t\t\t\t\t\t<div class=\"snk-card-content\">\n\t\t\t\t\t\t\t<div class=\"snk-card-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"snk-card-headline\">Am\u00e9lioration de l&#8217;engagement des clients<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-card-text\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"snk-text_sm\">La campagne de test MOT et les appels de suivi qui ont suivi ont permis d&#8217;obtenir un taux de r\u00e9ponse total de 32 %, g\u00e9n\u00e9rant des ventes et des marges de contribution sup\u00e9rieures, malgr\u00e9 des co\u00fbts de campagne relativement faibles.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"snk-card\">\n\t\t\t\t\n\t\t\t\t\t\t<div class=\"snk-card-content\">\n\t\t\t\t\t\t\t<div class=\"snk-card-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"snk-card-headline\">Gestion et analyse efficaces des donn\u00e9es<\/h3>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-card-text\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"snk-text_sm\">Les capacit\u00e9s d&#8217;analyse approfondie des donn\u00e9es et les contr\u00f4les de qualit\u00e9 r\u00e9guliers de Veact garantissent des interactions commerciales et marketing de premier ordre et \u00e0 fort impact. Nos \u00e9valuations d\u00e9taill\u00e9es r\u00e9v\u00e8lent les ratios co\u00fbt-b\u00e9n\u00e9fice et fournissent des rapports complets sur les performances de la campagne au fil du temps. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\t\n\n<!--Start Image\/Video Element -->\n\n<section class=\"snk-textMedia snk-textMedia_left snk-section snk-bg_3\">\n\t<div class=\"container\">\n\t\t<div class=\"row snk-textMedia-inner\">\n\n\t\t\t<div class=\"col-12 col-md-5 offset-md-1\">\n\t\t\t\t<div class=\"snk-textMedia-text\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2>&#8220;Avec le soutien de Veact, nous engageons nos clients de mani\u00e8re comp\u00e9tente et coh\u00e9rente \u00e0 travers tous les points de contact de la communication.<br><br><\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dirigeant d&#8217;un OEM<\/span><\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-md-6 snk-textMedia-media\">\n\t\t\t\t<div class=\"snk-media snk-media_image\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"CEO im Business-Look\" width=\"1240\" height=\"1548\" data-src=\"https:\/\/veact.com\/wp-content\/uploads\/2024\/07\/ceo-digitalstrategie_customer_text-media_1240x1548px.jpg\" class=\"attachment-727 size-727 lazyload\" alt=\"CEO im Business-Look\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1240px; --smush-placeholder-aspect-ratio: 1240\/1548;\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<!-- End Image\/Video Element -->\n\n\n<section class=\"snk-section_banner\">\n\t<div class=\"container\">\n\t\t<div class=\"snk-banner\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-12 col-md-6 col-lg-8 col-xl-6 snk-banner-textCol\">\n\t\t\t\t\t<div class=\"snk-banner-text snk-section\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"snk-h1\">Pr\u00eat \u00e0 commencer votre propre histoire de r\u00e9ussite avec nous ?<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Vous souhaitez augmenter les ventes et les b\u00e9n\u00e9fices de votre concession et rendre vos clients et votre \u00e9quipe plus heureux ? Prenez contact avec nous et d\u00e9couvrez ce que notre plateforme peut faire pour vous. <\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"snk-buttons\" style=\"margin-left: 6px;\">\n\t\t\t\t\t\t\t\t<a class=\"snk-btn-primary\" href=\"https:\/\/veact.com\/fr\/prendre-un-rdv\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span>Parlons-en<\/span>\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"m13.846 17.654-1.054-1.085 3.82-3.819H4.5v-1.5h12.112l-3.82-3.82 1.054-1.084L19.5 12l-5.654 5.654Z\"\/><\/svg>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-4 col-xl-6\">\n\t\t\t\t\t\t<div class=\"snk-banner-image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2030\" height=\"1236\" data-src=\"https:\/\/veact.com\/wp-content\/uploads\/2024\/06\/veact-gmbh_blau_conversion_banner_footer_2030x1236px.webp\" class=\"attachment-989 size-989 lazyload\" alt=\"Veact GmbH Logo mit V-f\u00f6rmigem Designelement\" title=\"Veact-gmbh_blau_conversion_banner_footer_2030x1236px.jpg\" aria-label=\"\" data-srcset=\"https:\/\/veact.com\/wp-content\/uploads\/2024\/06\/veact-gmbh_blau_conversion_banner_footer_2030x1236px.webp 2030w, https:\/\/veact.com\/wp-content\/uploads\/2024\/06\/veact-gmbh_blau_conversion_banner_footer_2030x1236px-300x183.webp 300w, https:\/\/veact.com\/wp-content\/uploads\/2024\/06\/veact-gmbh_blau_conversion_banner_footer_2030x1236px-1024x623.webp 1024w, https:\/\/veact.com\/wp-content\/uploads\/2024\/06\/veact-gmbh_blau_conversion_banner_footer_2030x1236px-768x468.webp 768w, https:\/\/veact.com\/wp-content\/uploads\/2024\/06\/veact-gmbh_blau_conversion_banner_footer_2030x1236px-1536x935.webp 1536w\" data-sizes=\"(max-width: 2030px) 100vw, 2030px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2030px; --smush-placeholder-aspect-ratio: 2030\/1236;\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p><b>Veact et un \u00e9quipementier europ\u00e9en de renom ont<\/b> d\u00e9velopp\u00e9 conjointement une strat\u00e9gie marketing innovante afin d&#8217;am\u00e9liorer le service apr\u00e8s-vente et le chiffre d&#8217;affaires, et de reconqu\u00e9rir des parts de march\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":2639,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"blog-tag":[],"class_list":["post-2637","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redonner vie aux clients inactifs: Strat\u00e9gies de r\u00e9activation | Veact<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment un partenariat innovant am\u00e9liore le marketing apr\u00e8s-vente des OEM et des NSC, renforce la fid\u00e9lit\u00e9 des clients et permet d&#039;obtenir des r\u00e9sultats de campagne impressionnants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veact.com\/fr\/success-story\/oems-nscs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redonner vie aux clients inactifs: Strat\u00e9gies de r\u00e9activation | Veact\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment un partenariat innovant am\u00e9liore le 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