Increasing customer loyalty in aftersales with the Veact Automotive Marketing Platform
Autohaus Sperber GmbH & Co. KG in Bamberg and Lichtenfels strengthens customer loyalty through smart marketing solutions and a personalised approach, thereby increasing its sales.
Increase in average revenue for loyal customers since Veact launch
Response rate (2023) after optimisation through aftersales marketing platform
Increase in customer loyalty
Driving car parts sales with more efficient and time-saving automotive marketing
Autohaus Sperber GmbH & Co. KG found its BMW and MINI aftersales campaigns too time-consuming and complex. BMW AG’s detailed specifications for campaign content and corporate identity alone make their realisation challenging. At the same time, the preparation and realisation of the campaigns required considerable time and personnel resources at the dealership itself.
This was compounded by inconsistent internal processes that made it difficult to efficiently coordinate and track campaign results. The Sperber dealership was therefore faced with the challenge of utilising marketing expenditure wisely, increasing the efficiency of the campaigns and at the same time ensuring the high quality of its customer communication.
The solution: Efficient aftersales marketing optimisation
The Sperber car dealership decided to use the Veact Automotive Marketing Platform. As a result, the efficiency of the aftersales campaigns increased dramatically. The Veact solution seamlessly integrates all relevant systems, automates processes and enables centralised control of all marketing measures for BMW and MINI. This not only saves the team at the Sperber dealership valuable time, but also achieves impressive results: from a higher response rate to a significant increase in sales, even with loyal customers.
More success in aftersales with Veact
With the introduction of Veact, the Sperber dealership automated and significantly optimised its entire marketing process. The platform not only provides pre-produced, CI-compliant campaigns, but also enables their seamless integration with the dealership’s existing systems. All campaigns for BMW and MINI are thus managed centrally and ultimately analysed more efficiently. The continuous exchange with a personal contact at Veact ensures individual support for each project and guarantees that the dealership achieves its desired goals.
Michael Schmitt, Head of Parts Sales at Autohaus Sperber GmbH & Co. KG:
“With our targeted marketing campaigns, which we implement in line with BMW/MINI’s specifications, we are ideally positioned and receive top marks in the area of customer orientation. Thanks to the large, revenue-driving themes such as reminders for the general inspection, but also smaller campaigns such as birthday greetings or customer reactivation letters, we retain customers at our dealership in the long term and ensure a high level of satisfaction. And we achieve our goals with very little effort.”
A step into the future of aftersales
The digital optimisation and automation of the campaigns has reduced the workload and at the same time sustainably increased efficiency and success in customer contact:
Increased efficiency with minimum time expenditure
The digital optimisation and automation of the campaigns, combined with their simple creation and comprehensible implementation, enabled the Sperber dealership to reduce marketing and campaign preparation costs to a minimum and optimise the use of resources. At the same time, efficiency and success in customer contact increased sustainably.
Significantly more active customers
Thanks to customised campaigns, precise targeting and individual support, the proportion of active customers and their loyalty increased significantly – the foundation for long-term relationships and a solid customer base.
Maximum success through continuous monitoring
Transparent campaign monitoring makes the performance of each individual marketing measure measurable, so that quick and flexible adjustments can further improve the impact of the campaigns – for a continuous success story.
“The Veact Automotive Marketing Platform has proven to be indispensable for the Sperber dealership. It not only provides all the necessary tools for effective and efficient aftersales marketing, but also the expertise and support the dealership needs to achieve its sales targets.”
Michael Schmitt, Head of Parts Sales at Autohaus Sperber GmbH & Co. KG
