Support all the Way – from Data Analysis to Implementation and Success Monitoring
How a large regional BMW dealership group significantly improved their marketing efforts and customer engagement using the Veact Automotive Marketing Platform.
response rate for aftersales initiatives
points above market average response rate
Wanted: Novel, Quality over Quantity Customer Interactions
Data is increasingly crucial in the auto trade, especially for creating tailored offers for customers based on their vehicle information. However, simply sitting on raw data doesn’t guarantee business success. It’s essential to analyse and utilise it effectively.
A large regional dealership group from Northern Germany needed to move away from mass mailing randomly picked audiences, as this approach yielded significant waste due to bad data quality. They needed a more systematic and analytical approach to harnessing their data to improve the precision and quality of their marketing campaigns.
Our Solution: Veact Customer Hub
Our powerful automotive customer data platform helps our customers maintain highly accurate customer data, identify and seize new revenue and service opportunities.
Clear Responsibilities and New Synergies
Veact specialises in managing, analysing and using available dealership data, especially invoice data, for sales and marketing purposes.
In their collaboration, Veact is responsible for data quality management, data analysis, campaign preparation and execution, as well as performance monitoring. Meanwhile, the dealership group ensures data plausibility, timely follow up with customers, and campaign accuracy in order to avoid errors, improve data quality and maximise revenue impact.
If Targeted Correctly, the Audience Will Listen
Thanks to Veact’s Automotive Marketing Platform, the dealership group has created an accurate database and streamlined, effective process for customer engagement.
Increased Response Rates
The dealership group achieves response rates of over 30%, about ten percentage points above the industry average, demonstrating the effectiveness of targeted campaigns.
Higher Customer Satisfaction
With over 3,600 completed inspections in the past two years, the auto dealer is very satisfied with the additional business generated, enhancing overall customer satisfaction.
Efficient Data Management
A specifically trained service assistant regularly verifies address data, ensuring that only the desired customers are contacted, improving the effectiveness, precision and quality of customer interactions.
“The ‘one-two punch’ with Veact ensures that we are targeting the right customers while constantly improving both address quality and campaign performance.”
Managing Director
