Revving Up Loyalty: How to Breathe New Life into Inactive Customers
Veact and a renowned European OEM co-developed an innovative marketing strategy to level up aftersales service and revenue, and recapture market share.
ROI
total campaign response rate
higher response rate
Our Solution: Veact Customer Hub
Our automotive customer data platform is at the heart of our automotive marketing platform, enriching and maintaining customer data, creating accurate 360° customer profiles, and identifying incremental revenue opportunities, all while ensuring the highest standards of data privacy and security.
Re-engaging Inactive Customers and Boosting Sales
Veact’s unique automotive customer data platform is the perfect foundation for highly personalised aftersales marketing with clearly measurable revenue impact.
Drastically Improved Response Rates and Sales
Seasonal, single-stage print campaigns (without follow-up calls) achieved excellent sales results, with a total response rate of 16%, reactivating inactive customers and generating a 72x RoI.
Enhanced Customer Engagement
The MOT test campaign with subsequent follow-up calls drove a 32% total response rate, generating superior sales and contribution margins, despite relatively low campaign costs.
Effective Data Management and Analysis
Veact’s thorough data analysis capabilities and regular quality checks guarantee top-notch, impactful sales and marketing interactions. Our detailed evaluations reveal cost-benefit ratios and provide comprehensive reports on campaign performance over time.
