20 % more sales per customer thanks to Veact’s digital marketing strategy
How Auto-Team GmbH is growing sustainably through data-driven communication and smart marketing solutions
workshop revenue per €1 invested in Veact
increase in revenue per customer
privacy consent rate increase since the Veact launch
More efficient customer approach with measurable success
Auto-Team GmbH had set itself the goal of reaching more customers with more modern and efficient marketing communication and thus sustainably increasing its sales. The printed mail sent as part of the Hyundai customer contact programme was limited in terms of its reach and offered no opportunity to monitor success. Matthias Kuhn, Head of Marketing at Auto-Team GmbH, was faced with the challenge of finding a modern, cross-location and cross-brand solution that would not only optimise customer contact but also deliver measurable results.
Exciting questions arose as to how many customers actually came to the dealership as a result of direct mail and how the success of the marketing measures could be tracked in concrete terms.
Our solution: More sales through a targeted customer approach
With Veact’s Automotive Marketing Platform, Auto-Team GmbH optimised its customer communication in all dimensions: Veact’s solution offers a targeted approach that not only significantly increases the response rate, but also significantly increases sales per customer – all measurable and traceable.
Less effort, more turnover
Integrating Veact’s Automotive Marketing Platform took Auto-Team GmbH’s customer communication to a whole new level. The targeted, demand-orientated approach led to an impressive increase in sales and a significant improvement in marketing efficiency.
Unlike the letters sent to Hyundai customers by post, the marketing processes with Veact are effective and measurable and show significantly improved results: Sales per customer increased by 20 per cent, and every euro invested in marketing generated 26 to 27 euros in workshop sales.
In addition, the switch to digital communication channels led to a higher response rate and improved data quality. The result: Auto-Team GmbH reduced its costs and optimised its customer service at the same time.
Maximising success through targeted marketing strategies
Clear traceability of all marketing measures and the direct influence on workshop turnover make the investment in Veact a lasting success.
27x Return on Investment (RoI)
With the Veact platform, Auto-Team measures the success of its campaigns based on data and therefore with absolute precision. Detailed tracking records which customers visit the workshop as a result of the letters and how this affects business: At Auto-Team GmbH, turnover is 27 times higher than the marketing budget used.
85 % data protection consent rate
By using digital communication channels, Auto-Team has not only improved the response rate of its campaigns, but also increased its data protection consent rate to 85 per cent. This provides a sound basis for marketing measures that make email campaigns more effective and less expensive.
Better data quality and sustainable cost savings
The switch to digital channels such as email has not only reduced printing and dispatch costs, but has also significantly improved data quality in customer management. “Our master data is now more precise and easier to use than ever before,” explains Kuhn.
“With the help of Veact, we have been able to increase sales per customer by over 20% in the last three years through demand-orientated communication.”
Matthias Kuhn, Marketing Manager at Auto-Team GmbH
